Use Medical Telemarketing For Cooperation Instead Of Competition

Medical telemarketing surveys are just one of the many often used in games of numbers. Sometimes different parties compete for information they then use to hone their competitive edge. But while competition is a natural part of the business world, it need not always be the rule. Sometimes you are better off using telemarketing data to encourage cooperation instead of just competition.

Using Telemarketing To Understand And Reconcile Differences Between Technology

For example, suppose you were a medical device manufacturer and you are using a telemarketing to decide whether product A or product B is worth more investment. However, both really are matched. In fact, what if the results of that telemarketing survey only served to exhibit the even divide? This is actually the case right now between flash drives and hard disks (as reported by VentureBeat):

“When you start to look at it in that context, you can start to see that the future really isn’t ‘flash versus disk.’ Instead, it’s ‘flash and disk.’”

Here is another scenario. What if you were promoting product A and your competitor is promoting product B for their medical sales leads? Do you use telemarketing to emphasize you are the leader or would you rather use that same survey to see how you can compliment your rival’s tech? Just like flash and disk, perhaps it would be better to use your telemarketing resources to:

Understand how users employ different medical devices – Instead of limiting the telemarketing subject to just your product, why not learn more about a slightly wider range of devices that they use? Besides, of two different manufacturers sharing a single prospect does not mean that prospect does not see the value in both.

Know how you can solve each other’s problems – You can use a telemarketing survey to also understand how a prospect uses two rivaling devices in ways that they make up for each other’s lack. Furthermore, if you both seem to lack the same thing then that B2B telemarketing survey has also given you a new goal that you can both strive towards!

Maybe even make a complete fusion – The article also hints to complete fusions between flash and hard disk. Have you ever considered the possibility that your telemarketing survey is only hinting that a hybrid is being called for? Hybrids however are better achieved if your rivals decide to cooperate instead of being criticized.

Using information gathered from telemarketing do not always have to be like spy missions trying to learn the weakness of the enemy. In fact, even if that were the case, knowing their weakness should be something you want to help and not exploit. Why not, at least every once in a while, generate qualified medical leads for cooperation and not competition!